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Marketing 101 - Test, Evaluate & Evolve

When finding your voice in digital marketing, there is bound to be a learning curve as you find your voice and build your brand.  How do you determine what resonates with your audience?

  1. Develop multiple approaches.  This will let you to test options and see where you find the greatest organic engagement with your clients.
  2. Clearly define what it means to be successful.  Set benchmarks that can be measured through metrics and analytics.
  3. Consider landing pages to confirm what is driving traffic.  Multiple landing pages allow you to find the source of your audience (Facebook, email, SEO, ads) and focus your resources where they have the greatest impact.
  4. Set aside some budget and time to build upon what is working and refine what is not.

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